The American marketing guru who masterminded Jaguar's woke rebrand: BLM-supporting designer from New York who lives with Scottish husband and their cockapoo Mia boasted of British car icon's 'transformative journey'

Posts

• 88:88

  Jaguar debuts its new branding in a video — and it's missing one thing: cars. It's getting roasted by some online.

  

  Insider
• 88:88

  Radical Jaguar rebrand and new logo sparks ire online

  

  The Independent
• 88:88

  Jaguar's Rebrand Called 'Disastrous' as Focus on Diversity Comes Under Fire

  

  Newsweek
• 88:88

  Jaguar's new logo reveal leaves everyone confused, including Elon Musk: 'Do you sell cars?'

  

  India Times
• 88:88

  Jaguar makes major change to its cars as part of woke rebrand sparking fury from fans

  

  The Sun
• 88:88

  Jaguar is changing its iconic logo

  

  CTV News
• 88:88

  British carmaker Jaguar reveals glossy rebrand that features no cars, confuses the internet

  

  NBC News
• 88:88

  Jaguar hits back at critics of new DEI rebrand ad that doesn't feature any cars

  

  Daily Mail
• 88:88

  Jaguar unveils huge rebrand as it ends all petrol and diesel cars

  

  Daily Express
• 88:88

  Redefined Jaguar: Fresh Brand Identity Unveiled Before Electric GT Concept

  

  Free Press Journal