Brat, redefined in 2024, declared Word of the Year in UK

Deccan Herald

Summary

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The album's signature green color and typeface appeared everywhere, from memes on social media (embraced by Vice President Kamala Harris' presidential campaign) to businesses and storefronts.
NBC News
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Coined by the British singer, the word was very popular on social media this Summer - particularly among Gen Z-ers.
Daily Mail
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The WORD “brat” has taken on a whole new meaning, winning Collins Dictionary's Word of the Year 2024, thanks to British singer Charli XCX and a cultural shift embracing confidence, boldness, and authenticity.
Asianet Newsable
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Collins Dictionary has declared "brat" -- the album title that became a summer-living ideal -- its 2024 word of the year.
CTV News

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